ABSTRACT
In times of uncertainty regarding the viability of collaborative and face-to-face research work with the Portuguese footwear industry, due to the circumstances of physical distance such as the one we are experiencing at present, this article aims to demonstrate a two-stage methodological strategy for a co-creation process via remote, as well as its limitations and future work. In this context, two questions arise that we intend to answer: How can co-creation work be carried out remotely with participants from different organizations? What are the advantages and disadvantages of this remote co-creation work? To answer these questions, in a first phase there is a study based on the literature review, comparing studies by authors on the advantages and disadvantages of virtual meetings compared to face-to-face meetings;and, in a second phase, emphasized by the experimentation of a co-creation work for an artifact, with master’s degree students in Image Design, were used Zoom audiovisual interface and collaborative online platform Miro. It’s argued, therefore, that the virtual encounters of a co-creation process for an artifact can, on the one hand, provide geographical and temporal advantages to the participants, on the other hand, provide technical difficulties that can create expected losses of efficiency. Since this whole process is primarily motivated by the current circumstances of confinement, due to the pandemic COVID-19, it is understood that the advantages of co-creation via remote will continue in the future, even in more favorable contexts. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.